NHL Debuts ‘NHL Breakaway’ Digital Collectible Platform

The National Hockey League, in partnership with the National Hockey League Players’ Association (NHLPA), NHL Alumni Association (NHLAA), and the NFT platform Sweet, announced the public launch of their digital collectible platform, NHL Breakaway, on Wednesday, November 15th.

A Revolutionary Collaboration

NHL Breakaway is set to be a vibrant marketplace for hockey fans, offering them the chance to “collect, gift, trade, display and participate in set collections and challenges to earn exciting rewards,” as outlined in a recent press statement.

“This groundbreaking partnership is more than just the launch of a platform; it represents the dawn of a new era where digital collectibles, enhanced with gamification and social elements, connect fans more deeply with the sport they adore,” Sweet’s CEO, Tom Mizzone, expressed.

The platform boasts a suite of unique features, including a trade lounge and customizable public profiles, as well as gamification elements that reward fans with real-life NHL experiences.

“Through our collaboration with the League and the Associations, we’ve tapped into the NHL’s rich archive of historic hockey moments. We’re blending these with advanced gamification to redefine collectibles, offering fans a journey through hockey’s most memorable plays, players, and teams, past and future,” Mizzone added.

Exclusive Series 1 Starter Pack

At present, the platform is selling a series 1 starter pack priced at $19. Each pack contains six highlights, featuring stars like Jack Eichel and Luke Hughes. The starter pack, limited to 5,000 units, is available only until September 2024.

David Lehanski, NHL’s Executive Vice President of Business Development & Innovation, highlighted the platform’s unique appeal. “NHL Breakaway offers an unmatched digital experience. The vivid graphics and exclusive highlights, captured from multiple angles and featuring authentic game sounds, immerse collectors in the excitement of the NHL,” he said.

Enhancing Fan Engagement

The launch of NHL Breakaway follows its initial beta release in April 2023, where early participants, labeled as “founding fans,” contributed valuable feedback to refine the platform.

Sweet, known for its successful NFT collections with major brands like Macy’s and the New York Knicks, has once again demonstrated its expertise in creating fan-centric digital experiences.

Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA, commended Sweet’s dedication. “Sweet’s team has diligently crafted NHL Breakaway into a pivotal platform for hockey enthusiasts and collectors, offering an engaging and interactive showcase of NHL players’ talents to a global audience.”

The platform promises more collectible opportunities in the future, though specific details are yet to be disclosed.