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The ripple effects of Sam Bankman-Fried’s conviction are intensifying, with FTX investors now urging for legal scrutiny of the platform’s celebrity endorsers.

The recent guilty verdict delivered against Sam Bankman-Fried in the FTX case could spell the beginning of further legal entanglements, particularly for the slew of celebrities who publicly backed the cryptocurrency exchange. With the dust far from settled, these prominent figures might find themselves under the legal microscope due to their promotional activities.

The shifting legal landscape has turned attention to a class-action lawsuit filed by investors in 2022, which seeks accountability not only from FTX’s inner circle but also from its famous advocates and professional service providers. Since the guilty verdict, social platforms have been abuzz with calls from investors and users alike, pushing for the accountability of well-known personalities for their role in what has been called a monumental deception.

Celebrities under the legal lens

Throughout Sam Bankman-Fried’s trial, the court was shown advertising campaigns featuring celebrities such as Larry David and Tom Brady endorsing FTX. These promotions played a significant role in the trial that ended with Bankman-Fried facing conviction for multiple fraud and conspiracy charges.

The collective lawsuit, representing a large number of defrauded investors, hinges on the argument that celebrities and professional consultants tied to FTX ignored the red flags signaling the exchange’s suspect practices. The plaintiffs are pursuing compensation for the approximately $8 billion lost in the collapse of FTX.

The fact that Bankman-Fried was found guilty does not automatically implicate the celebrity endorsers in the fraud; however, it certainly strengthens the case of the civil suit plaintiffs. “The outcome of the criminal trial could lend weight to the civil proceedings against these high-profile figures,” explained Columbia Law School’s Daniel Richman.

Aftermath of the verdict

With the significant sway that these celebrities hold, they become prime targets for disgruntled investors seeking to recover their investments. In the aftermath of Bankman-Fried’s financial downfall, this lawsuit echoes previous legal actions where significant settlements were reached following major corporate collapses, like Enron and WorldCom.

Some of the famous defendants might use the conviction to paint themselves as merely misled bystanders, taken in by the criminal machinations of the firm, in an attempt to avoid civil liabilities.

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