Paris Saint-Germain Teams Up with Drop’s CEO for AI-Crafted NFT Match Posters

Paris Saint-Germain (PSG) has joined forces with Drop’s co-founder and CEO, Benjamin Benichou, to launch a unique range of non-fungible token (NFT) posters.

The esteemed French soccer club revealed their collaboration on Sept. 21 with LA-based AI artist and Drop’s co-founder, Benjamin Benichou. Their joint project will produce a collection of matchday NFTs, which will feature iconic moments from PSG’s history. These exclusive NFTs will be hosted on the Crypto.com NFT platform.

This special series is set to offer 1,970 AI-enhanced artworks. Out of these, seven have been designated as official match posters for seven pivotal games in the 2023-2024 season.

On the corresponding matchdays, these NFTs will be offered at no cost to eligible Crypto.com users. In addition, owning these NFTs will provide individuals the opportunity to win various rewards, including signed jerseys by PSG players and hard copies of the original art pieces.

Fabien Allègre, PSG’s Brand Director, expressed his enthusiasm about this novel collaboration and its potential to enlighten the club and its supporters about AI and its vast potential.

He commented, “We are delighted with this first experience, the result is impressive. This collaboration with Benjamin Benichou allowed us to better understand this new tool, which, when put at the service of creation, opens up an unimaginable field of possibilities.”

Historically, PSG has ventured into the crypto and NFT realms before. They launched a Socios-enabled Android application three years ago, enabling fans to earn tokens by interacting with the club. These tokens granted holders voting rights on select matters concerning the club.

In 2021, there were rumors that Lionel Messi, a former PSG player now with Inter Miami CF, was set to receive a portion of his salary in cryptocurrency.

Yet, PSG’s newest venture into the NFT world is interesting, especially considering a recent dappGambl report’s findings. The report suggests that a staggering 95% of all NFT collections lack value, based on an analysis of 73,267 collections. The study found that 69,795 of these collections, owned by approximately 23 million individuals, were almost valueless, with market caps registering at 0 ETH.

The study also highlighted that merely 21% of NFT collections were fully owned, implying that a vast 79% were yet to be sold.