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Tag Heuer has launched a new feature which is typically a smartwatch feature that shall let these watches display the NFT collection owned by Tag Heuer users. Tag Heuer has ventured further into the world of Web3 and has introduced this brand new feature. The NFT will be visible on the face of the smartwatch itself.

Just recently, the company introduced accepting of cryptocurrency payments on the US website. Now this brand new feature, new functionality will be added to Tag Heuer Connected Calibre E4 smartwatch collection.

The current users of this watch collection will be able to add this support for the feature with a free update through Apple’s App Store and Google’s Play Store, according to the reports.

According to the announcement made by the company this series or collection of smartwatch is much more than just a smartwatch as a proof of ownership is all that’s needed by an user to be able to view the NFT and display their digital asset collection.

Tag Heuer And Its Expanding Crypto And Digital Ecosystem

The new functionality will also let users safely connect to crypto wallets such as MetaMask or Ledger Live. This collection of smartwatches will provide three ways to display the time while allowing to showcase the NFT artworks. These shall be operating with all the collection on Ethereum. The company’s blogpost read that,

Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image. Some NFTs are still images, and some are animated GIFs. TAG Heuer’s watch face will support these formats in crisp detail, with animations looping infinitely

It also mentions,

TAG Heuer presents a new way to bring these valuable and highly collectible artworks into the real world. For the first time, they can be worn on your wrist with verified proof of ownership. The TAG Heuer Connected Calibre E4 allows you to display NFT artworks on your watch by connecting your crypto wallet to guarantee authenticity

Tag Heuer also claimed that through this move, it wants to expand digital ecosystem of the apps and watch faces as well. These features were incorporated by Tag Heuer’s in-house developers which included elements from the brand’s trademark and design signatures.

Transfer Of NFT Also Included In The Feature

The company has also mentioned about additional features in the newest update. The features include the ability to transfer multiple NFTs to their watches through a paired smartphone. After this, one can choose from the three designs that can help them showcase their digital assets.

There is also an option to resize the images which will help fit on the smartwatch’s round screen perfectly. Tag Heuer had also gotten into a partnership with the community members of the ever increasingly famous NFT projects which include names such as Bored Ape Yacht Club and CLONE-X.



Tag heuer launched a new feature, NFT display on watches. (2022, June 17). Retrieved June 21, 2022, from